Bill Sherley Portrait

Bill Sherley

Data Solutions Specialist

Embracing AI as a Job Enhancer


Introduction

I see posts every day about AI. Some worry it will eliminate jobs. Others believe it can improve them. I stand with the second group. I use AI every day for my work in programming, writing, and research. Rather than sift through Google search results from over 20 sites, I enter a single query to AI, and it handles the search for me.

The Challenge:

For my new service, Memorial Echoes, which crafts personalized songs for families grieving a loved one based on shared comments, I needed to promote it effectively. A key part of this was obtaining addresses for funeral homes to send promotional postcards, but buying a mailing list from a broker was outdated and costly.

The Solution:

I turned to Grok 4 Expert, an AI tool, to generate a tab-delimited CSV file containing details of funeral homes in specific counties. My prompt was: "Generate a tab-delimited CSV of funeral homes in Butler County, Ohio. List the following information: Name, Address, Phone Number, County." I repeated this for each county on my list.

Implementation Process

I followed these steps to implement the solution:

  • Identified the counties I wanted to target for promotion.
  • Crafted a clear and specific prompt for Grok 4 Heavy to generate the required data.
  • Ran the prompt for each county to compile a comprehensive dataset.
  • Reviewed the generated CSV files to ensure accuracy and completeness.

Results

Grok delivered results like these:

  • Spring Grove Funeral Home, 4389 Spring Grove Avenue, Cincinnati, OH 45223, (513)853-1035, Hamilton County
  • Hodapp Funeral Home, 7401 Vine St, Cincinnati, OH 45216, (513)821-0805, Hamilton County
  • Brown Dawson Flick Funeral Home, 330 Pershing Avenue, Hamilton, OH 45011, (513) 895-5412, Butler County

Key Takeaways

This experience highlighted several benefits of using AI:

  • AI significantly reduced the time required to compile data, from days to minutes.
  • It eliminated the need for costly third-party services like mailing list brokers.
  • It allowed me to focus on creating value for my clients rather than getting bogged down in manual research.

Conclusion

Using AI tools like Grok 4 Heavy transformed a time-consuming task into a quick and efficient process. While AI may disrupt certain roles, it empowers us to focus on meaningful work, like creating value for others.


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